On May 21st, RCR opened its doors for an exclusive press event, welcoming journalists from the main national trade and general newspapers, influencers from the lifestyle and beverage sector and professionals from the bartending world.
Our CEO Roberto Pierucci gave a passionate speech on the central role of Made in Italy, touching on key themes such as the current situation of Italian companies, the value of the national manufacturing heritage and the unique identity of RCR: a company that combines tradition and innovation, bringing 100% Made in Italy products to the world, sustainable and designed to last. “Around the world” is the 2025 concept that allows RCR to travel and fly from country to country around the world, learning about the real needs of the market and customers.
The reference to the TUNC was much appreciated, recalling that “doing good for people and the environment is good for business” and the consolidated collaborations with entities such as IBA – International Bartenders Association, AIBES and ABF, demonstrating the strongly international vocation of RCR.
There was also a touch of literary inspiration, with a nod to Italo Calvino’s concept of lightness, as a stylistic feature that RCR tries to convey in its products: strong, transparent, but also ethereal and modern. After the speech, guests were able to visit the production plant and witness the unique spectacle of our production. Seeing the oven up close, the true beating heart of RCR, and how a drop takes shape inside the molds, gave unique emotions and made the experience memorable! The final part of the event was dedicated to the new Mixology Zero concept, launched by RCR which saw Danny Del Monaco’s mocktails as protagonists of a journey into taste!
An important event to increasingly consolidate our company’s bond with the press, to convey important key messages and increase the visibility and reputation of our brand, our identity and our history!
