After its debut at the Ambiente fair in Frankfurt, RCR continues its “Around the World” journey: a global format that will bring the company into contact with international leaders in the worlds of mixology and wine.
The common thread of this journey is the hot air balloon—perfectly symbolizing the distinctive qualities of RCR’s superior sound glass, Luxion®: strength, lightness, and brilliance.
The first stops are the 2025 Regional and Interregional Competitions, the result of a renewed partnership between RCR and AIBES (Italian Bartenders and Supporters Association). These competitions will culminate in the AIBES National Championship, which, for the first time in its history, will take place aboard a cruise ship from October 26 to 30, 2025. RCR will be the technical partner and Platinum supporting member of the initiative.
Also continuing is the collaboration with the Movimento Turismo del Vino (Wine Tourism Movement), with events such as Cantine Aperte, Calici di Stelle, and Vigneti Aperti. The latter is one of the movement’s flagship events, opening the doors of member wineries across Italy from March to October for the public to discover the country’s most picturesque wine destinations.
Another unmissable event for RCR in October will be its participation in HOST Milano 2025, the international exhibition dedicated to hospitality and catering. This will be a strategic opportunity to present the latest innovations in mixology and wine tasting, and to strengthen relationships with professionals in the Ho.Re.Ca sector and key players in the global beverage market.
As a partner of ABF – Association des Barmen de France, RCR will also be present in France, taking part in some of the association’s most significant events. The journey begins with the Paris stop in June of the 25th Championnat de France de Cocktails, where RCR will lead a masterclass—further evidence of the brand’s commitment to creating international connections and promoting the culture of fine and stylish cocktail making.
A final major stop awaits RCR in Colombia, where the company will once again be the official technical sponsor of the IBA World Cocktail Championship (International Bartenders Association). During the competition, all cocktails will be served exclusively in RCR glassware, further cementing the brand’s role as a benchmark for world-renowned bartenders.
“In our vision, business is like a hot air balloon,” says RCR CEO Roberto Pierucci. “Our journey will be international and lighthearted, marked by the excitement of setting off together, the joy of sharing travel notes, and the passion that turns work into something truly unique.”
RCR invites you to follow the company step by step, in Italy and around the world, to discover the design, quality, and versatility of its many offerings up close.
