Colle di Val d’Elsa (SI), October 17, 2025 – RCR is ready to surprise visitors at HOST Milano 2025, scheduled from October 17 to 21, with a wide range of new products, confirming its role as a strategic partner for the Ho.Re.Ca. and Retail sectors.
The Milan trade fair has always been the most important international stage for the hospitality world, and this year the Tuscan company will present a wealth of innovations, consistent with its ongoing analysis of trends and market needs.
Spotlight on two strategic projects: the launch of the new Infusion Category and the extension of the Timeless collection, one of the most beloved and recognizable in RCR’s catalogue.
Tea is the world’s second most consumed beverage after water, while coffee ranks among the most widely enjoyed drinks and is second only to oil in export value. Both are part of everyday life — symbols of conviviality and rituals shared across cultures.
With this in mind, RCR developed Infusion, a collection that draws on the company’s long-standing expertise in transforming glass into a versatile material for uses that historically belonged to other sectors.
The range includes cups and glasses, with and without handles, designed for serving and enjoying hot drinks such as coffee, tea, herbal and fruit infusions, blending global traditions with Italian style.
The Infusion Category presentation will be accompanied by RCR CEO Roberto Pierucci’s participation in the official cultural program “Beyond the Cup”, a roundtable bringing together roasters, equipment manufacturers, global brands, and scholars to discuss the cultural and professional value of coffee.
Alongside this major debut, RCR expands its iconic Timeless line with three new additions: Iced Beverage, Dessert, and Stemless.
These three versatile pieces meet diverse needs while retaining the collection’s hallmark elegance and character.
The Stemless T45 Glass is perfect for rum- and gin-based cocktails but also serves beautifully as an elegant water glass or a tasting glass for whisky and cognac.
The Iced Beverage Glass enriches the range with a design suited to soda-based cocktails, gin & tonics, mocktails, and fruit smoothies.
Lastly, the Dessert Glass has been conceived as a refined cup for ice creams and fruit salads, with a short stem that enhances practicality and style.
The common thread uniting these innovations is Luxion®, the material that embodies RCR’s core values: brilliance, durability, and sustainability.
Luxion® is a 100% recyclable glass, enabling RCR to offer the professional market a responsible solution without compromising on aesthetic quality.
As CEO Pierucci explains:
“RCR never stops bringing energy and innovation. Every one of our creations starts by listening to professionals’ needs, because only then can we offer truly useful and distinctive solutions — transforming the container into a technical instrument. And we’re proud to do it with glass: a noble, sustainable material, endlessly recyclable and fun to work with.”
Through these launches, RCR also confirms its ability to interpret international markets.
The company continues to develop its ‘Around the World’ format, bringing its know-how beyond Italy’s borders and interpreting drinking and dining rituals across the globe.
This global vision finds in Host Milano the ideal stage to express itself and to further establish RCR as a benchmark brand for the future of the industry.
