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Italian English

Vision

To be The most innovative and reliable supplier of high quality lead-free crystal glass, the quintessence of premium Italian design at all moments in the consumer's life.

Mission

Industrial lead-free crystal glass with a craftsman’s care and attention.
RCR the company singing To enhance Quality of life.

BRAND

Our story is rooted in manual and craft productions, witness to a profound knowledge and passion for the transparent material.

Since the Middle Ages countless literary and pictorial descriptions have been found in Val d’Elsa referring to traditional “Gambassino” and “fiasco” glass, symbol of hospitality and catering, the main icons of the glass-making tradition in Tuscany.

Founded in 1967 by the merger of two artisanal glassworks and deeply immersed in the traditions of its territory, for decades RCR was one of the world’s top manufacturers in the field of crystal tableware.

RCR Cristalleria Italiana is now Italy’s leading crystal manufacturer and one of the largest in the world.The company is located in Val d’Elsa, in the heart of Tuscany, and its expertise in crystal production is a tradition that goes back over 40 years, making it an icon of Italian design in the world of home and tableware.

RCR is a 100% Made in Italy company The Val d’Elsa industrial district has a high level of vertical integration allowing it to concentrate all production processes in house, from product design to engineering and construction of moulds, as well as marketing and distribution in Italy and 80 countries worldwide.

RCR is a green company that respects the environment It has always focused on its commitment to research, techno-scientific resources and investments in sustainable development and environmental issues, with the aim of reconciling production processes and energy sources that are as far as possible renewable (including recently installed photovoltaic plants), with social equity and environmental balance, safeguarding both the plant’s internal and external surroundings.

From the start, corporate values were based on technological innovation and quality, with the introduction of Italy’s first electric melting furnace and first automated line in 1973, and in 1975 the installation of a plant for the production of wineglasses, flanked by the use of cutting-edge materials like LUXION® patented by RCR as an innovative, ultra-clear, eco-friendly material, resistant to dishwasher cycles, but vaunting the same transparency, brilliance and sonority found in lead crystal.

RCR is an authentically green company both in its processing systems and eco policy. RCR means therefore quality of materials, processes. RCR is an icon of Italy’s quality glass industry in both traditional and design sectors of the tableware offering. It is the only company able to offer excellence in all segments and using all production techniques, both blown and pressed products. RCR colours, cuts, customizes, and designs each product to meet the needs of all age groups. RCR collections like RCR Style, Trends and LUXION Professional for the trade sector emphasize brand values for the consumer.

The www.rcrcrystal.com site, the online shop and RCR Stand Up corporate video are proof of the company’s dynamic overall approach to trade and consumers: a cutting-edge, enthusiastic business working and regenerating with strength and determination, dedicated to pursuing Made-in-Italy values.


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